madebyfrank //////////////////////////////////////////////// About ////////////////////////////////////////////////////// Work for Others //////////////////////////////////////////// Type design //////////////////////////////////////////////// Personal Work ////////////////////////////////////////////// Found ////////////////////////////////////////////////////// Other Sites ////////////////////////////////////////////////

The logo was intended to be a simple identity that would be recognisable by the children and their parents. An inverted rainbow created the smile and bespoke lettering  for the name.          A big inspiration for the colours and design approach were the children’s educational books (mainly Ladybird) from my childhood – simple, brightly coloured and beautiful.

A3 Poster - The first piece of design to make use of the illustrative potential of the logo. Each smile represented a child joining the nursery.

Giggles Handbook - Outside Cover The brief from the start was to create a handbook that could be easily updated. If one section changed, the whole thing would not need to be reprinted.

Giggles Handbook - Inside of the folder, containing 26 cards.

The handbook was dual purpose. It was primarily for supplying information about the nursery to parents, and doubling up as an educational tool. The back of each card is a silhouette of a familiar object/animal, from 'apple' to 'zebra crossing'.

The outside signage continued the branding using the three Giggles colours.